Loved it! I often observe startups struggling to nail down 'value-based pricing' without first considering whether they have a repeatable and scalable sales process. They often try to jump directly to the pricing model without validating the sales process.
Loved it! I often observe startups struggling to nail down 'value-based pricing' without first considering whether they have a repeatable and scalable sales process. They often try to jump directly to the pricing model without validating the sales process.